By: 3 September 2025
Neurokinex launches #TopBinsSmallWins feel-good social media challenge to support those living with spinal cord injury

Neurokinex, a UK neurological rehabilitation charity, has launched #TopBinsSmallWins – a fun, feel-good social media challenge designed to raise awareness and vital funds for people living with spinal cord injury and paralysis.

#TopBinsSmallWins celebrates the power of small victories – in both rehabilitation and everyday life. Inspired by Sir David Beckham’s infamous beach bins challenge, #TopBinsSmallWins invites people of all ages and abilities to take part in a simple, silly and seriously powerful social media challenge by trying to land a trick shot into a bin of their choice.

It’s easy to take part

Simply choose whether you are going to attempt a ‘Top Bin’ by landing a trick shot into a bin or a ‘Small Win’ by achieving a personal ‘fist pump’ milestone moment.

  • A ‘top bin’ could be shooting a football into a wheelie bin, a paper ball into a wastepaper basket, a tea bag into a kitchen bin or a sock into a laundry bin. Creative twist and flair are welcome. First try hero shots and epic fails both count!
  • A ‘small win’ is any personal milestone that you’ve had to work for – completing a DIY job, achieving a rehab goal or ticking off a work or school task.

Having chosen your challenge, set up your phone and:

  1. Film it
  2. Post it on social media using #TopBinsSmallWins #St